If you're not familiar yet with our snippets, we recommend you to read this article about them (it won't take longer than a minute, we promise). Alright, so now you are familiar with snippets, right? Snippets are a powerful productivity feature that will assist you while crafting an email for a company or lead. But we understand that, if you haven't used them ever before, you might be wondering: what am I supposed to do with them? Worry not, we're here to give you some examples of snippets that will make you fall in love with this feature.
1. /introduction
Whenever you write to a new prospect you always start by introducing yourself, right? Then why not have an introductory snippet stored in Bloobirds? Something along these lines:
Hello [lead's name],
My name is [name] and I'm the [position] of [company]
And then you can add as much information as you want about your company. For example:
[company] is currently present in 15 countries in EMEA. We provide services to companies such as [company 1], [company 2], and [company 3]. In 2021, we were awarded as the [award's name] at the [awards].
You can include here whatever you think it's important for your first contact.
2. /followup
We recommend you have as well a snippet ready for when you follow up on a previous conversation. Something along these lines:
Hello again [lead's name],
In our previous conversation on [date], we discussed [topics]. I told you I would provide you with further information on [topic]. Here's everything you need to know about it and please, if you feel like anything's unclear, let me know and I'll make sure to clarify any aspects:
This is just an example, make sure that this snippet is as close as possible to the kind of follow-up you normally do.
3. /product
You probably end up explaining your product to prospects every single time, so why not have your /product snippet always ready to be triggered? This is an example using Bloobirds as the product:
Bloobirds is a tool that sales teams can use over LinkedIn and Salesforce to supercharge their sales process. Our software includes contact tools, cadences, dashboards, and much more to empower your team to sell more efficiently and without losing track of anything.
4. /pricing
This one is quite self-explanatory: the product you're selling has either a fixed price or a pricing range depending on several factors. Why not have a snippet prepared so that just by typing /pricing you can share it with a prospect?
5. /address
If sharing your physical location is important to you while talking to other companies or leads, we advise you to store it as a snippet so that you can insert it anywhere fast.
6. /colleague
Sometimes you need to redirect people to talk to your colleagues. If you want to avoid having to check information each time, you can create a snippet with the name of your colleague and include all their contact details.
7. /calendar
Snippets can include links, and this is key for this suggestion: you can share a link to your calendar using a snippet. Here's an idea:
I'm glad to hear that you would like to schedule a meeting. Here's my calendar, please make sure to book the slot that suits you best in the coming days and I'll show you how our product is perfect for your company.
8. /disclaimer
If for any reason you need to add disclaimers of any type to your emails, then snippets are a great option for it.
9. /yourcompany
When selling your product to other companies, it's important to include relevant information about those companies to customize the message and appeal to them. Having a snippet covering this is a great idea since it will help you always remember to include this information. This is an example:
We are familiar with the mission of [company] and believe that our product can help you with it. I've recently read the news that [mention news about the company]. We are currently working as well with [company in the same field] and we would love to establish a working relationship with [company] as well.
This is just an example, the possibilities are endless.
10. /cheers
And of course, you will always need this one. You can go as simple or as complex as you would like to. We recommend you have at least a couple of snippets: a formal and an informal one. And don't shy away from making it sound natural for your communicative style, even the way you wrap up an email is your personal brand.
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