Included within the Cadences category, you can see plenty of KPIs that will help your team to adjust its sales strategy. In this article, we break down for you what every single KPI stands for. We have split them into 5 categories: Tasks, Calls, LinkedIn, Email, and Other KPIs.
Tasks
Prospects
This figure represents the total number of objects (companies, leads, and opportunities) enrolled in a cadence.
Scheduled tasks
This figure stands for the total number of pending tasks in a cadence.
Tasks done
This is the total number of tasks completed within a cadence.
Overdue tasks
This figure represents the total number of tasks completed past their due date.
Skipped tasks
Here you can see the total number of tasks that were skipped within a cadence by any of your team members.
Calls
Dials
This is the number of times your team has called companies or leads within a cadence.
Contacted
This is the number of times that a company or a lead picked up the phone, whether this has been registered automatically or it has been logged as correct contact.
LinkedIn sent
This is the total number of messages sent on LinkedIn within a cadence.
LinkedIn received
This is the total number of messages received on LinkedIn within a cadence.
Emails sent
This figure represents the total number of emails sent within a cadence.
Auto-emails
This is the total number of emails sent automatically as part of a cadence.
Open rate
The open rate is the percentage that results from dividing the total number of emails sent out which have been opened by the total number of emails sent out according to the selected filters. For example: If 100 emails have been sent and 62 of those have been opened, the open rate would equal 62%.
Click rate
Similar to the open rate. In this case, we measure the percentage of times when recipients have clicked on any of the links included in an email.
Reply rate
Here, we compare the total number of emails sent vs. how many of those emails got replied to.
Bounce rate
Here we show you the average percentage of objects that have had at least one bounced email associated with the returned cadences according to the selected filters.
Other KPIs
Meetings
This is the total number of meetings that resulted from a cadence.
Won opportunities
And this is the total number of won opportunities that resulted from a cadence.
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