Bloobirds allows you the three prospecting models.
- Account-based: The same way we did it until now.
- Lead-based: Now you can have a cadence per lead without needing a company, you can directly receive the leads assignment and assign them a cadence. Whenever you want through the whole process you can assign them to a company and follow the prospecting jointly.
- Mixed: You can have the best from both models: the visibility and context from the account based and the control, organization and speed the lead based gives you. In the same company you’ll be able to have various leads, each one with its cadence.
Look out! This will be important because you'll be asked about what type of cadence you want to create depending on your prospect model.