Cadence has ended without a contact

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If the cadence has ended and you have not been able to get in touch with a lead -register a correct contact, you can decide to manually:
 

Restart cadence

Reschedule the company's cadence start day in order to change the count and continue prospecting the same lead.
 
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Change the lead status

Change the lead's status and continue to prospect the company with a different lead.
There are two status that we recommend you to use:
  • Nurturing: the lead will be targeted with specific marketing messages and when he shows interaction with the content, the SDR can start prospecting him again.
  • Discarded: the lead is considered invalid and should not be prospected again.

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Now you can start prospecting the company again with a different lead, if there are no more leads associated to the company, you need to find new ones and add them to the company.
 
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Change the company status

If all leads' cadences have been exhausted and is not possible to start prospecting with a new lead, you may decide together with management, to stop prospecting the company.

There are two status that we recommend you to change the company into:
  • Nurturing: the company is put on hold until alead shows interaction with marketing content.
  • Discarded: the company is considered invalid and should not be prospected again.

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