If you have created a field but you cannot see it on a form, make sure that:
Object
The field is assigned to the right object.
In this example, the field Company Name will show on the form Lead.
Field group
The field is assigned to a field group.
Ordering and adding values
You can order its layout in the style section...
... and add values in the edit picklist values section.
Enabled
The switch button Enabled is on.
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